SOUL Tattoo Atelier — Multi-language Website & Booking System
SOUL Tattoo Atelier is a tattoo and piercing studio in Prague. They needed a site that matched the quality of their work — one that covered all their services, worked in multiple languages, and made booking easy.
Deliverables
What was built
Languages supported
4 (CS, EN, ES, DE)
Content pages delivered
10+
SEO score
93 / 100
Accessibility score
98 / 100
Features
Key features delivered
Stack
Technical stack
Frontend
HTML5, CSS3, JavaScript — semantic markup using proper structural elements throughout
Languages
4 languages (CS, EN, ES, DE) with a dynamic switcher that updates all content and metadata
SEO
Schema.org JSON-LD structured data, optimized meta tags, alt text on all images — 100/100 SEO score
Navigation
10 main nav items covering every service and content area on the site
Booking
Booking system connected throughout the site with clear calls to action at each decision point
Content
Blog, service pages, artist profiles, and a filterable gallery — all managed within the same codebase
Hosting
Self-hosted on a containerized server — HTTPS, automated deployments, fast asset delivery
Challenge
What needed solving
The studio had a real offline reputation but no website that reflected it. They were running tattooing, piercing, training courses, and guest artist programs at the same time — each needed its own clear page. With international clients regularly coming through Prague, the site also had to work in four languages.
Approach
How it was approached
Built a multi-language website covering all service areas: 10+ pages, booking integration, a filterable gallery, and a blog. Everything sits on semantic HTML with Schema.org structured data and separate metadata per language.
Implementation
How it was built
Built 10 pages covering every service area: Home, Tattoos, Piercing, Training, Guest Artist, Merch, Artists, Gallery, Blog, and Booking.
Added Czech, English, Spanish, and German with a language switcher in the main navigation — all content and metadata updates on switch.
Connected an online booking system with a consultation flow — visitors can request or book directly from the site.
Set up a gallery with filters by category: Tattoo, Training, Merch, and Studio.
Added Schema.org structured data and optimized all meta tags. PageSpeed SEO score: 100/100.
Built a blog section for editorial content that supports search visibility over time.
Compressed and formatted all photos for fast loading without losing visible quality.
Outcome
What was achieved
The site launched with a 100/100 SEO score and 98/100 accessibility. It covers all four languages, handles bookings, and gives the studio's work a presentation that actually matches it.
Lessons
Key takeaways
- Language switching needs to be part of the initial architecture. Adding it later means rebuilding most of the page structure.
- Gallery speed is mostly an image optimization problem, not a layout problem.
- Booking buttons work better when placed where the decision actually happens — not just in the header and footer.
Relevant pages
Website Strategy and Development
Corporate websites and landing pages built for clarity, trust, and conversion from the first structural decision through the final implementation.
SEO Consulting
Search visibility strategy built around qualified demand, technical foundations, page clarity, and content priorities that improve both rankings and conversion quality.
Digital Presence Management
Ongoing alignment of website, search presence, listings, and proof signals so the business looks consistent, credible, and ready to be chosen.